PETALING JAYA: Stay calm, there is enough bread to go around.
Despite concerns over bread shortage in the past few days during the movement control order (MCO) period, a bread manufacturer has assured customers of the constant supply of bread and urged Malaysians not resort to panic buying.
Gardenia Bakeries (KL) Sdn Bhd said the production and delivery of its products to supermarkets and other outlets were operating as usual at this time.
“Daily deliveries to supermarkets and other outlets are proceeding as usual.
“We urge all our consumers to remain calm and buy according to your normal needs and daily consumption, ” the company said on its Facebook yesterday.
The statement was issued following customer feedback about not finding bread in stores in the last few days, spurring shortage concerns of the basic food item.
Gardenia Bakeries public relations and marketing general manager Hazlinah Harun said breads were sold out very quickly during this time as more people were staying at home.
She said it could be due to higher bread consumption during the MCO or panic buying among some customers.
Weighing in was Malaysia Bakery, Biscuits, Confectionery, Mee and Kuay Teow Merchants Association, who assured that the stockpile of imported wheat from Australia and the United States was enough to make flour for local consumption.
Association president Lai Yee Kein said there was sufficient supply of flour in Malaysia although some mills and bread factories were operating at 50% workforce during the MCO.
“We are making enough bread products for everyday consumption as long as they don’t resort to panic buying.
“There is also no point hoarding bread because they are not meant to be kept long, ” he said in an interview.
He noted that the sudden shortage of bread in the market was only sporadic following a change in consumer demand as people have to stay at home with a lesser choice of food.
Chink Poh Cheng, who is the president of Johor Bakery, Biscuits, Confectionery, Mee & Kueh-Teow United Association concurred, saying that bread has become a much sought after food choice during the MCO.
“A majority of our members are still able to operate, except several with bigger-scale factories getting affected in logistical arrangement to distribute the products to retail stores.
“Some factories are allowed to run on 50% workforce. And some have not gotten their approval to continue operating as essential services from the International Trade and Industry Ministry. We hope the government will expedite this, ” said Chink, adding that supporting industries such as plastic and paper packaging were also essential to ensure bread makers were able to keep operating. – The Star