CORPORATE Social Responsibility (CSR) is a commitment by the respective organisation, corporation or business operator to develop socially responsible policies in the areas of work and family life, community welfare, ecology and human rights.
It describes their obligation to be accountable to all of its stakeholder in all its operation and activities.
Businesses today have acknowledged that in order to be successful they must earn the respect and confidence of their customers.
Therefore, socially responsible companies consider the full scope of their impact on communities and the environment when making decisions, balancing the needs of the stakeholders with their need to make profit.
In a recent move, pioneer and largest 24-hour standalone convenience store operator 7-Eleven Malaysia carried out its latest CSR initiative in collaboration with its start-up NGOHub by answering the call for assistance from a group of independent shelters affected by the pandemic.
With the Government’s ruling on the Movement Control Order (MCO) in light of the Covid-19 pandemic, charitable organisations housing the elderly face even more challenges as this group is most at risk and lack the necessary means to access essential supplies due to shortages.
Keeping this in mind, 7-Eleven Malaysia arranged for the distribution of hand sanitisers, multivitamin supplements, antibacterial household cleaning products as well as provided guidance pamphlets on hygiene and staying healthy during these challenging times to various charitable homes for the elderly such as Pusat Jagaan Sri Mesra, Aiyide Old Folks Home, Tong Sim Senior Citizens Care, Persatuan Kebajikan Rumah Victory and Pusat Jagaan Warga Emas Husna Arrashid, among others, to alleviate the potential impact of the pandemic.
“We are doing our part to bring relief and aid during these trying times to the disadvantaged communities that are most at risk and we hope that the situation will improve for the better soon and that our contribution will help in staving off the worst effects of the pandemic as 7-Eleven is Always There For You, come day or night, rain or shine as well as during the movement control order, ” said 7-Eleven Malaysia marketing general manager Ronan Lee.
“Necessary precautions were taken at the supply handovers with minimal personnel from both the recipients and our side as well as minimal interaction with the supplies dropped off at the front gate of the respective homes.”
Lee advises the public to strictly adhere to the relevant authorities’ guidelines and instructions, as well as think of their loved one’s safety and health, and practise social distancing as “every person globally has a critical role to play in overcoming this pandemic.” – The Star