PENANG, 19 October 2026 (The Capital Post) – The Ministry of Tourism, Arts and Culture (MOTAC) is strengthening coordination among its cultural agencies to promote Malaysia’s arts, culture and heritage locally and internationally in support of the Visit Malaysia 2027 campaign.
The initiative was discussed during the Cultural Sector Coordination Meeting No. 1/2026, held in Penang on Sunday (18 October).
The meeting was chaired by MOTAC Deputy Secretary-General (Culture) Dato’ Mohd Yusri Mohd Yusoff and attended by heads of agencies under the ministry’s Cultural Sector.
Also present was Chua Yong Wei, Senior Private Secretary to the Minister of Tourism, Arts and Culture.
Discussions focused on coordinating programmes and high-impact initiatives aimed at preserving and strengthening Malaysia’s cultural heritage.
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The meeting also explored efforts to enhance the promotion of Malaysian arts and culture to domestic and international audiences.
These initiatives are intended to strengthen Malaysia’s cultural identity while supporting the country’s tourism promotion efforts ahead of Visit Malaysia 2027.
Greater coordination among cultural agencies is expected to support the planning and implementation of programmes that showcase the diversity of Malaysia’s artistic and cultural traditions.
According to a post on the official Facebook page of Kementerian Pelancongan, Seni dan Budaya Malaysia, the meeting highlighted the ministry’s commitment to strengthening the cultural sector and expanding the visibility of Malaysian heritage at home and abroad – The Capital Post
