27 April 2026 (The Capital Post) – Academy Award-winning director Spike Lee has collaborated with Arsenal Football Club for the first time to direct “Who Are Ya?”, a new short film that blends football culture with sharp commentary on the modern game’s financial side.
The film features a mix of actors, current players, club legends, and supporters, including Thierry Henry, Rachel Yankey, and Aaron Pierre. What begins as a familiar pub-style debate quickly shifts into a deeper discussion filled with financial jargon highlighting how today’s fans are just as engaged with the business of football as they are with the action on the pitch.
Directed in Lee’s signature style, the film incorporates his iconic “double dolly” shot, notably featuring Henry, and combines humour, cultural references, and dialogue rooted in Arsenal’s supporter culture. The result is a cinematic yet authentic portrayal of the evolving voice of football fandom.
Viewers can also spot cameos from Arsenal legend Martin Keown, actress Jasmine Jobson, and current stars such as Kai Havertz, Gabriel Magalhães, and Viktor Gyökeres.
Lee, a longtime Arsenal supporter, said the project reflects more than just football. He noted that the club’s identity—its history, culture, and global relevance was a key inspiration behind the film. He also highlighted how modern fans are increasingly knowledgeable about financial and business aspects of the sport, making the integration of Airwallex into the storyline feel natural.
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Airwallex’s Global Creative Director, Matt Jennings, explained that the campaign aimed to introduce the brand in a way that resonates with supporters, rather than relying on traditional advertising. By tapping into everyday football conversations often centred around money, tactics, and club decisions the film seeks to make a lasting impression among fans.
Meanwhile, Arsenal’s Chief Commercial Officer, Juliet Slot, described the film as a celebration of the club’s passionate global community. She emphasised the importance of meaningful partnerships in bringing supporters closer to the club and praised Lee’s deep understanding of Arsenal culture.
“Who Are Ya?” ultimately captures the spirit of modern football fandom where debates extend far beyond matchday and into the financial and cultural dynamics shaping the game today. – The Capital Post