ACCRA – On a bustling street in central Accra, rows of brightly coloured fugu smocks sway gently in the breeze outside Clement Azaabire’s shop.
For 15 years, Azaabire has sold the traditional garment associated with northern Ghana. But recently, demand has surged — transforming a cultural symbol into a nationwide fashion statement.
The renewed interest was sparked unexpectedly.
Earlier this month, Ghana’s President John Dramani Mahama visited Zambia wearing a fugu garment. Some social media users mocked the outfit — but the criticism quickly backfired.
Instead of embarrassment, many Ghanaians responded with pride, defending what they see as a powerful symbol of heritage and identity.
🇬🇭 “Fugu Day” Takes Off
Ghana’s Tourism Minister Abla Dzifa Gomashie elevated the movement further by declaring Wednesdays as “Fugu Day” on February 10.
Since then, professionals, students and business owners have embraced the tradition, proudly wearing the colourful smock not just midweek, but throughout the week.
“It makes me feel connected to where I come from,” said businessman Wango Abdul Karim, who now wears fugu every Wednesday.
Traders like Azaabire say they are selling out stock as national pride fuels demand.
A Garment Rooted in History
Also known locally as batakari, the loose-fitting smock is crafted from handwoven strips of cotton stitched into a flowing robe, often paired with trousers and a matching cap.
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The fabric is traditionally woven in northern Ghana using narrow looms, with distinctive stripe patterns that identify regional origins.
The smock rose to national prominence in March 1957 when Ghana’s first president, Kwame Nkrumah, wore it during the country’s independence ceremony.
Over time, it has been worn at festivals, state functions and ceremonies — symbolising prestige and leadership. Certain designs are traditionally reserved for chiefs and community elders.
Scholars trace its development to historic trade routes and migration patterns across West Africa, with cultural influences from Mossi and Hausa communities. The word “batakari” comes from Hausa, meaning “outer gown,” while “fugu” in Mossi means cloth.
From Tradition to Trend
Now, what was once primarily ceremonial attire is evolving into a modern fashion statement.
At the Accra Arts and Crafts Centre, artisans like Moses Adibasa carefully stitch together narrow woven strips, preserving a craft passed down through generations — while helping fuel a growing movement.
What began as online mockery has instead sparked a full-blown cultural revival — one woven in pride, heritage and bold stripes.
– AP
-Thestar