Kuala Lumpur 29 April 2026 (The Capital Post) – myFirst, a brand known for developing child-focused technology solutions, has unveiled its first dual flagship experience stores in Malaysia, marking a significant step in its retail expansion strategy and strengthening its presence in the local market.
The two outlets, set to officially open on May 1 at Sunway Pyramid and IOI City Mall, introduce an interactive retail concept designed to bring the brand’s ecosystem of connected and creative technology closer to families through hands-on engagement.
According to the company, the initiative reflects rising demand in Malaysia for technology tailored specifically for children, with a focus on safety, creativity and age-appropriate digital experiences. The new stores aim to provide parents and children with a space to explore products in a more immersive and meaningful way.
Chief executive officer and founder G-Jay Yong said the expansion represents more than just a retail move, describing it as an effort to redefine how families interact with technology. He noted that the concept centres on allowing users to experience firsthand how digital tools can enhance communication, creativity and child development.
The experience stores are structured into themed zones designed to showcase different aspects of the brand’s offerings. These include features that allow families to test communication tools such as smartwatches and apps, explore instant photography products, engage in creative activities using 3D technology, and experience child-friendly audio devices focused on both entertainment and safety.
The retail spaces also serve as a platform to highlight myFirst’s broader product ecosystem, including wearable devices, cameras and creative tools, all designed to encourage safe and enriching digital interactions for children.
The launch builds on the company’s growing footprint in Malaysia, where its products are already available through online platforms and selected retail partners. The introduction of physical experience centres is expected to further strengthen consumer engagement and brand awareness.
myFirst said it plans to continue expanding its retail presence across key locations in Malaysia, as it seeks to capitalise on increasing interest in technology solutions designed specifically for younger users.
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The move underscores a broader shift in the tech industry, where companies are increasingly focusing on developing products that balance innovation with safety and developmental value for children.
The dual-store launch will also be marked by a three-day Grand Opening Celebration from May 1 to May 3, featuring a range of exclusive promotions and family-oriented activities designed to engage visitors of all ages.
Among the highlights, the first 20 customers who purchase the myFirst Insta Lux will receive a complimentary myFirst Fone M1 along with two refill packs. In addition, all products will be offered at a 15% discount from 11.30am onwards throughout the promotional period.
Shoppers who spend more than RM199 will be eligible to participate in a lucky draw, while the first 100 visitors at the Sunway Pyramid outlet will receive complimentary Häagen-Dazs ice cream vouchers. The opening day will also feature a ribbon-cutting ceremony accompanied by a traditional lion dance performance.
G-Jay Yong said the celebration is designed to go beyond a conventional retail launch, creating a space where families can explore and interact with technology together in a fun and engaging environment.
Members of the public are invited to visit the new myFirst Experience Stores starting May 1 to enjoy the exclusive launch activities and explore the brand’s latest offerings. Further details can be found on the company’s official website and social media platforms.-The Capital Post
