PUTRAJAYA, 16 October 2026 (The Capital Post) – A total of 41 recipients were recognised at the National ASEAN Tourism Standards Awards 2026 for their contributions towards improving quality, sustainability and competitiveness in Malaysia’s tourism industry.
The awards ceremony, held in Putrajaya on Thursday (15 October), was officiated by Ministry of Tourism, Arts and Culture (MOTAC) Secretary-General Dato’ Shaharuddin Abu Sohot.
The recognition highlighted the achievements of tourism industry players in maintaining high standards of service, environmental sustainability and visitor experience.
The ASEAN Tourism Standards initiative focuses on improving the quality, cleanliness and safety of tourism products and services while strengthening professionalism and competitiveness within the industry.
It also promotes environmental sustainability and encourages tourism development that benefits local communities.
Another key focus is continuous improvement through innovation, technology adoption and workforce skills development.
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MOTAC emphasised that the awards represent not only recognition of industry achievements but also a responsibility for recipients to maintain high standards in delivering tourism services.
The ministry reaffirmed its commitment to strengthening strategic cooperation with industry stakeholders to position Malaysia as a quality, sustainable and competitive tourism destination.
These efforts are aimed at enhancing Malaysia’s standing as a preferred tourism destination within ASEAN and internationally.
According to a post on the official Facebook page of Kementerian Pelancongan, Seni dan Budaya Malaysia, the awards reflect the ministry’s commitment to raising tourism standards and promoting sustainable industry development – The Capital Post
