SEPANG, 2 October 2026 (The Capital Post) – A total of 40 micro entrepreneurs will showcase Malaysian food and products at Litar Rasa MADANI, an initiative aimed at helping local businesses benefit from the economic opportunities generated by major international events.
Ministry of Entrepreneur Development and Cooperatives (KUSKOP) Secretary-General Dato’ Sri Khairul Dzaimee bin Daud inspected final preparations for the programme at the G Hillstand, Sepang International Circuit.
Litar Rasa MADANI is organised by KUSKOP in collaboration with Majlis Perbandaran Sepang and JHEV ATM and is scheduled to run from 2 to 4 October.
The programme will feature a range of Malaysian food and local products offered by participating micro entrepreneurs.
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KUSKOP said the initiative was introduced to ensure small-scale businesses are able to benefit from major events through greater market exposure and additional sales opportunities.
Beyond providing food and refreshments to visitors, the programme is intended to help entrepreneurs expand their market reach, strengthen product branding and increase the potential for their products to reach wider audiences.
According to a post on the official Facebook page of Kementerian Pembangunan Usahawan dan Koperasi, the initiative is designed to generate economic spillover for local micro entrepreneurs while providing them with a larger platform to promote their businesses – The Capital Post
