KUALA LUMPUR, 6 November 2026 (The Capital Post) – Malaysia and Hungary are strengthening bilateral tourism cooperation through a business-to-business (B2B) workshop aimed at expanding industry partnerships, improving market access and exploring new tourism opportunities.
The Malaysian-Hungarian B2B Tourism Workshop, held in Kuala Lumpur on 4 November, brought together tourism industry representatives from both countries to explore potential collaboration and strengthen business networks.
Tourism, Arts and Culture Minister Dato Sri Tiong King Sing attended the programme, which provided a platform for tourism stakeholders to exchange information and identify opportunities for cooperation.
The workshop featured a presentation introducing Hungary’s tourism destinations, attractions and travel offerings, providing Malaysian industry representatives with insights into the country’s tourism market.
Turkish Airlines also delivered a presentation highlighting air connectivity, potential cooperation opportunities and the benefits of strategic partnerships in facilitating international travel.
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Another key component of the programme was a series of B2B networking sessions and business meetings involving tourism industry representatives from Malaysia and Hungary.
These engagements provided opportunities for participants to establish business connections, explore potential partnerships and identify new markets for tourism products and services.
The initiative also supports the objectives of the Visit Malaysia 2026 (VM2026) campaign by encouraging international tourism cooperation and strengthening Malaysia’s engagement with overseas tourism markets.
According to a post on the official Facebook page of Kementerian Pelancongan, Seni dan Budaya Malaysia, the workshop highlighted ongoing efforts to strengthen tourism relations between Malaysia and Hungary through industry collaboration and business networking – The Capital Post
