Kuala Lumpur , 8th Jan 2020 ( The Capital Post ) – An MoU signing ceremony occurred between world renowned musician Rajhesh Vaidhya and Indah Atelier Sdn Bhd, at Istana Hotel Kuala Lumpur on the 7th January 2020.
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Rajhesh Vaidhya, a veena musician from India, who recently captured the hearts of Malaysians through his rendition of our national anthem “NegaraKu” now is teaming up with Malaysia’s Indah Atelier Sdn Bhd to promote its batik products and the #myartisan campaign.
“With this collaboration, Indah Atelier looks forward to bringing greater artistic glory through the combustion of the fine arts of music and batik”, said Mathumathi Manickvasagar Pilay, CEO of Indah Atelier.
Indah Atelier, a subsidiary of Moel Group of Companies, recently initiated the ‘MALAYSIA IN 100METER BATIK POINTILLISM – M100MBP’ a mega project to infuse creativity and innovation into the local batik industry.
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The M100MBP mega project is in line with Indah Atelier’s #myartisan global campaign, which aims to promote the products of local batik artisans, nationwide and globally. Indah Atelier which have ventures in Dubai, India, London, Italy, Egypt, Hong Kong and Singapore, plan to use their global presence to boost our batik industry into a multicultural Malaysian contemporary heritage with international appeal.
With these objectives at heart and in conjunction with the Visit Malaysia Year 2020, Indah Atelier has appointed Rajhesh Vaidya as it’s Brand Ambassador. (TheCapitalPost)