KUALA LUMPUR, 10 May 2026 (The Capital Post) – SEEK has launched a new integrated marketing campaign across Asia for Jobstreet by SEEK and Jobsdb, focusing on helping jobseekers find more relevant career opportunities through AI-powered job matching technology.
The campaign, which is being rolled out across Malaysia, Singapore, Hong Kong, Thailand, Indonesia and the Philippines, builds on SEEK’s “Better Matches” platform. Developed in collaboration with Accenture Song, the campaign features character-driven storytelling inspired by familiar figures such as the Monkey King and a mermaid to highlight how AI-powered search tools can connect candidates with roles that better suit their skills, preferences and career goals.
According to Jobstreet by SEEK data, while seven in 10 Malaysians report being happy at work, nearly one in three remain neutral or dissatisfied, indicating that many are still searching for jobs that provide a stronger sense of fulfilment and compatibility.
SEEK Chief Marketing Officer APAC, Maryanne Tsiatsias, said jobseekers today are increasingly looking for opportunities that genuinely fit their needs rather than simply having more options available.
She said the campaign was designed to resonate with audiences across Asia while reinforcing the platform’s AI-powered search and matching capabilities.
At the centre of the campaign is SEEK’s AI-driven technology, which analyses users’ skills, experience, preferences and behaviours to generate more personalised job recommendations. Features such as the Strong Applicant badge are also aimed at helping candidates identify positions where they are a strong match.
In Malaysia, the campaign arrives amid a rapidly evolving labour market and growing adoption of artificial intelligence technologies. Findings from the Decoding Global Talent 2024: GenAI Edition report revealed that Malaysians are among the fastest adopters of generative AI in the region, with many expecting the technology to reshape future workplaces.
Meanwhile, Accenture Song Managing Director Melissa Eisner said the campaign sought to reflect deeper cultural values and personal aspirations that shape how people across Asia view work and career success.
She added that the production partnered with Thailand-based MUMs Film and director Suthon Petchsuwan to create emotionally driven stories that resonate with audiences across different Asian markets.
The integrated campaign will run across outdoor advertising, online video, radio, search, display and social media platforms, alongside Jobstreet by SEEK’s owned digital channels throughout the region. – The Capital Post
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