KUALA LUMPUR, 30 October 2026 (The Capital Post) – Students from Universiti Sains Islam Malaysia (USIM) gained insights into Malaysia’s tourism industry during an academic visit to the Malaysia Tourism Centre (MaTiC) in Kuala Lumpur on 29 October.
The visit featured industry briefings organised by the Ministry of Tourism, Arts and Culture (MOTAC), covering tourism policies, corporate communications, industry development and tourism marketing.
Azmi Abd Majid delivered a briefing on corporate communications, highlighting the importance of strategic communication and managing MOTAC’s public image.
Shereen Haron discussed the National Tourism Policy 2020–2030, focusing on efforts to promote quality, inclusive and sustainable tourism.
Meanwhile, Faizul Abd Samat shared insights into human capital development, quality standards and career opportunities within the tourism industry.
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Tourism Malaysia representative Ahmad Kamarudin Yusof also outlined marketing strategies aimed at attracting domestic and international tourists.
Following the briefings, students attended a cultural performance by artists from the National Department for Culture and Arts (JKKN).
They also toured MaTiC to learn more about Malaysia’s cultural heritage, arts and tourism attractions.
According to a post on the official Facebook page of Kementerian Pelancongan, Seni dan Budaya Malaysia, the academic visit aimed to strengthen students’ understanding of the tourism sector and expose them to potential career opportunities – The Capital Post
