(Reuters) -Apple plans to adopt a messaging standard next year that will allow for a smoother texting experience between iPhones and Android devices, Bloomberg News reported on Thursday.
The company has been pushing back on the Rich Communication Services (RCS) standard for more than a year, even as Alphabet’s Google and others have pressured the iPhone maker to adopt the technology, the report said.
Apple did not immediately respond to a Reuters request for comment.
The company said the new technology would work alongside iMessage and offer better interoperability than SMS or MMS, according to the report.
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With RCS, considered an industry standard for messaging, users can send and receive high-quality photos and videos, chat over WiFi or cellular data and know when messages were read, among other features.
(Reporting by Samrhitha Arunasalam in Bengaluru; Editing by Shilpi Majumdar and Devika Syamnath)
-TheStar
